Use of WAFA Medals and Imagery

This document refers to use of artwork and imagery owned by the World Alcohol-Free Awards (WAFA). The scope of this document refers to printed media and materials, digital platforms and any other use not defined.

The World Alcohol-Free Awards logo is the property of the competition, and any unauthorised use is strictly prohibited. Unauthorised use may result in a ban, penalty or prosecution.

Winning Entries may use the competition’s approved promotional material, but ONLY for those products for which the medal applies. Range Awards apply to all of the entered products in a range.

WAFA logo and imagery

The WAFA logo and imagery are provided as downloadable files on the Media Gallery page of the WAFA website.

The logo can be used within any article or feature provided that it both

  • includes reference to the World Alcohol-Free Awards
  • states the website address (https://www.worldafawards.com)

WAFA Medals

WAFA medals are for the use of WAFA Medal-winning producers and their agents only.

Use of current medals

This relates to medals won in the most recent WAFA competition. The competition year runs from 1st April to the end of March the following year.

Medals can be sourced as follows

  • Printed adhesive medals can be bought from WAFA. These are available in roll sizes to suit the most common bottling or labelling lines.
  • Brand owners may also download digital files from the dashboard for use online or to print their own medals. Self-printed labels must conform to the competition’s size (25mm diameter) and colour specifications.
No other reproduction of the medal is permitted.

Medals can only be used:

  • Alongside an image of the winning product or the winning product's name.
  • Directly on the winning product, either by applying the sticker or by incorporating the image into the packaging design.

Use of previous medals

Once 12 months has passed from the official results announcement:

  • no further stickers may be applied to bottles.
  • where the medal image has been incorporated into the packaging design, this design must be discontinued.
  • Products wishing to mention medals won 12 months or more from the initial time of the award must also specify the year any award was won. For instance, Gold Medal-winner 2023.
  • Any stock already carrying the medal(s) may continue to be sold until fully depleted.

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