Shauna is the low and no-alcohol buyer at UK online grocery retailer, Ocado where she looks after a range of 250 low and no drinks. 'I have,' she says, 'tried and tested a huge amount of drinks in this category'.

Her favourite AF category is spirits, where she gets a buzz from the innovation - and regularly drinks non-alc spirits and cocktails midweek after work. 'I can appreciate that it is no easy feat to create something really special,' she says.

At this year's WAFA, Shauna is looking forward to trying drinks from all the alcohol-free categories, but is particularly interested in the wine flights where, as she points out, there has been a long-held stigma so she's hoping to see lots of really good entries.

As  lover of karaoke, perhaps a flight of amazing de-alcoholised reds will cause her to burst into song.