Amavine acquires top AF retail website
20 September 2024

Exciting news from Holland, where one of WAFA's top European judges, Marielle Timmermans, has announced that her company, Amavine, has acquired the well-established online retailer alcoholfreedrinks.nl

The latter was an early mover into the field of alcohol-free, starting up ten years ago, and has an extensive range of AF wines, beers and cocktails and a loyal customer base.

Amavine is a younger company, but has quickly gained a reputation for the strength and diversity of its range of craft alcohol-free products, selling across consumers, hospitality and retail. 

The two businesses will continue to be run independently - and looks like a strong co-existence. There is little duplication and a really strong combined portfolio of non-alcoholic drinks across all product categories and price ranges. With everything from well-priced and accessible to rare and exclusive being controlled under one roof the alc-free loving consumers (and businesses) in the Netherlands are in for a treat!

'I am very pleased that one of the pioneers in the Dutch alcohol-free market is now becoming part of Amavine,' says Marielle. 'They are a perfect addition to our existing offering. Together we can respond even better to the changing needs of our customers.

'We can offer even more options to let our customers truly enjoy alcohol-free.'