La'Mel Clarke has spent the last four and a half years working within Ryan Chetiyawardana's Lyan group as a bartender, before becoming floor manager at the newest Lyan opening, 'Seed Library'. He has also spent the last 12 months travelling the UK on behalf of Bacardi’s Jigger Beaker Glass educational platform where he discusses the no/low category as a whole, and shares the wealth of knowledge he has accumulated on how to create delicious non-alcoholic cocktails.

When not working in a bar, La’Mel is a writer, dancer and choreographer and is hoping that non-alcoholic wines will find a groove of their own at this year’s competition. 

‘It's a category that is over-looked,’ he says. ‘But it could be a game changer in terms of creating healthier drinking habits, without sacrificing the social aspect of your evening, or being seen as an immature offering.’